Microsoft builds a 'Do Not Track' feature into its browser and privacy advocates applauded. Their exuberance was short-lived. According to press reports, the Digital Advertising Alliance has suggested that its members can simply ignore the privacy flag. In a uniquely disingenuous statement, the DAA said that "A default 'do not track' mechanism offers consumers and businesses inconsistencies and confusion instead of comfort and security."
What a hoot. Yes, indeed, I feel so very comforted and secure when I know you are tracking me. As John would say, "What a crock." The Interactive Advertising Bureau has said it supports the DAA position.
The Association of National Advertisers, in its own foray into the disingenuous, said that the default 'do not track' setting would "undermine American innovation and leadership."
It all comes down to the coffers. Track us all and make a fortune. Afford us some privacy and your purse strings might be tightened. The FTC wants no part of this battle. The only hope we have is Congress - why does just saying that depress me?
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